NetLogo User Community Models

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## ACKNOWLEDGMENT

This model was created by Inti Romero, student from the Universidad Austral de Chile.

## WHAT IS IT?

Ditu is a electronical articles shop in Valdivia,Chile. The shop is inside a suoermarket called Superbodega Acuena. The clients who goes to buy in the supermarket sometimes goes to buy in Ditu as well. This model explores what happens to the revenue at the shop during the day, as the agents change their color if they know Ditu exist inside the supermarket.

## HOW IT WORKS

An red agent will enter to the supermarket by the right upper corner and then go to the right down corner to leave the supermarket, this agents represents the clients. In his way each red agent will find a black agent, a pink agent and a orange agent. The black agent is a employee from Ditu delivering flyers with publicity. If a red agent recive the publicity his color changes to yellow. The pink agent is a publicity sign from Ditu putting in the floor, if a red agent see the sign his color changes to yellow. When the red and yellow agents meet the orange agent, if the color of the agent is yellow, with certain probablility he will buy somethink in the shop. If his color is red hw will not buy anythink.

Beside the model based on agents there it is a slider called estrat_cartel. When it is set on 0 no one can see the sign in the floor. When it is set on 1 some red agent can see the sign in the floor.

Beside the model based on agents also there it is another slider called estrat_flyer. When it is set on 0 there is no employee from Ditu delivering flyers. When the slider it is set on 1 the employee from Ditu deliver flyer only to some of the red agents. When the slider it is set on 2 the employee from Ditu delivers flyers to all the red agents.

Beside the model based in agents there it is a graphic that shows how much the revenue has incremented.

## HOW TO USE IT

To begin, first press the button called "setup" to initialize the model.
Then press the button called "go" to start the emulation.

## THINGS TO NOTICE

The white part of the world represents the supermarket Acuenta, while the green part of the world represents Ditu.

## CREDITS AND REFERENCES

This model was created by Inti Romero.

## HOW TO CITE

If you mention this model in a publication, we ask that you include the citations below.

For the model itself:

Inti Romero