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twitter

by B.P. Kusumo Bintoro (Submitted: 01/25/2013)

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Download twitter
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(You can also run this model in your browser, but we don't recommend it; details here.)

## WHAT IS IT?

The model is trying to show an Agent Based Simulation Model on when and why a person will or will not re-tweet a message that he/she received from his/her friends or social networks by applying the concept of Diffusion of Innovations. This model was developed on January 15, 2013 by B.P.Kusumo Bintoro - Bakrie University - Jakarta, INDONESIA

## HOW IT WORKS

When someone wishes to disseminate information about new product / idea using Twitter, some possibilities can happen:
a) Some recipients will directly disseminate (re-tweet) the information about new product received through Twitter, others may decided to try it first and the rest will do nothing.
b) From the recipients who decided to conduct the trial, if the trial results exceed their minimum criteria, some of them will disseminate (re-tweet) the information, and the rest will do nothing.
c) From the recipients who decided to conduct the trial, if the trial results below their minimum criteria, some of them will send feedback to the sender, and the rest will do nothing.
d) The satisfaction criteria consist of five (5) factors, namely Price, Taste, Packaging, Availability (easy to obtain) and Image (brand reputation) and each criteria has a minimum satisfaction level.

## HOW TO USE IT

Move the sliders (try some combinations of the sliders) press the set up tab and then press run tab.

## EXTENDING THE MODEL

To improve and enrich the Twitter simulation model, it is recommended to consider the following:
a) To widen the scope of the survey to other products, and if necessary, modify the model to properly address the observed product.
b) To find other factors of satisfaction criteria which suit best with the nature of the product.
c) To select persons which have many Twitter followers prior to disseminate of new idea / innovation / product.

## CREDITS AND REFERENCES

This Twitter program is inspired by several basic models on the NetLogo model library, such as Diffusion, Explore vs Expolte, Explore vs Expolte1 and Innovazione. However, those basic models only have similarity in small parts and were not close enough to be modified for the Twitter program built for this paper. Therefore this model can be considered as a newly built one.

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